Mellissa D Dillingham

New Makeup Launches 2025 – We’re showcasing all of the new beauty launches from February 2025 that you can shop today. Our readers had a few clear favorites like the viral Milk Makeup Jelly Tint blush stain and the new Merit . From complexion brighteners and bronzers to gravity-defying lashes to bold brows to classic lipsticks, the best new makeup launches cover it all. .

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The 31 Best January Beauty Launches

New Makeup Launches 2025 The 31 Best January Beauty Launches: What better way to show yourself some love than by treating yourself to some brand-spanking-new makeup, skincare and haircare? Read on: . From Dior’s ice-blue lipgloss to Patrick Ta’s headline-making blush duo, these are the W editors’s favorites of February 2025. .